How to write a captivating description of your money pot?
Writing a complete and attention grabbing description is one of the most important success factors of your project. Make sure you answer the 5 basic questions: who, how, what, when, why in order to fully explain the purpose of your project to the potential contributors.
Here are some tips:
It's important that when a potential donor reads the description of your project they can easily understand it and relate to the cause. Make sure you include the summary of your project, the reason why you're raising funds and who the beneficiary is.
Add photos and videos
You can make your money pot and project stand out by adding high quality photos and videos directly in the description section. Having visuals on top of the complete description, really helps the reader understand the project better.
If you have a specific website, blog or Facebook account for your nonprofit organisation, make sure you include them at the end of your money pot description. This adds more credibility to your project and shows donors exactly where the raised funds will go.
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